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Old 08-04-2005, 11:44 AM   #1
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Partagas LImited Reserve Decadas

The following press release was issued by general cigar today.

Mods: This is a public press release intended for reprint and distribution.


For Immediate Release
August 3, 2005


GENERAL CIGAR TO UNVEIL PARTAGAS LIMITED RESERVE DECADAS

New York, NY—Only an average of three per thousand Cameroon wrapper leaves from a closely guarded ten-year-old reserve, are hand selected to adorn the new Partagas Limited Reserve Decadas®, an exquisite super-premium collection from General Cigar.

In 1995, the overwhelming success of Partagas 150 led Cigar Master Daniel Nuñez to recognize that ten year old Cameroon wrapper tobacco was the secret to producing a standout Partagas Limited Reserve cigar. As a result, that very year, he began reserving superlative Cameroon wrappers and carefully monitoring their maturation. Ten years later, he is set to release a phenomenal cigar to showcase only the most exemplary of his beloved wrapper leaves, those deemed worthy of the Partagas Limited Reserve Decadas designation.

Filled with a blend of proprietary tobaccos from the Dominican Republic and from the remote Nicaraguan island of Ometepe, and bound with fine Honduran San Agustin leaf, Partagas Limited Reserve Decadas cigars are dressed in flawless, ten-year-old Cameroon wrapper before undergoing a rigorous aging process in rooms crafted exclusively of fragrant Spanish cedar.

Bill Chilian, director of marketing for Partagas Limited Reserve Decadas comments, “It was a daunting task for Daniel Nuñez to develop a suitable blend to complement such a rare Cameroon wrapper. We believe that Daniel has exceeded all expectations, having created a cigar that is destined to follow in the footsteps of the original Limited Reserve collection by becoming as famous for its scarcity as for its quality.”

The 2005 release of Partagas Limited Reserve Decadas cigars will be unveiled at fine tobacco retail shops in late November.

As Decadas implies, each year will welcome a new Partagas Limited Reserve Decadas collection, boasting immaculate wrapper leaves that have been aged for ten years. The subsequent Decadas collections will be closely monitored during aging, and will be released coherent to stringent criteria which will determine the future date of availability of the cigars.

The first four frontmarks are meticulously handcrafted according to the exacting standards set forth by Ramón Cifuentes, the legendary Cuban cigar maker who developed the Partagas brand. No. I (4 ½” x 49) is a petit corona cigar that will be available for a suggested retail price of $14.25 per cigar, or $285 for a box which cradles 20 cigars. No. II (5 ½” x 50), a robusto, and No. III (6 ¾” x 43) a lonsdale-sized cigar will be available at the same price point: $17.95 per cigar, or $359 for a box of 20 handcrafted cigars. Finally, No. 4, a
7 ½” x 49 churchill can be acquired for $19.25 per cigar, or $385 for 20 cigars.

A rarefied treasure, Partagas Limited Reserve Decadas are held to a rigorous standard, precluding anything but the most limited of production.
-more-


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General Cigar Co., Inc. manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in New York City, General Cigar sells through tobacconists nationwide. For more information about General Cigar, please visit http://www.cigarworld.com

® Partagas Limited Reserve Decadas, Macanudo, Partagas, Cohiba, Excalibur, Hoyo de Monterrey and Club Macanudo are registered trademarks of General Cigar Co., Inc.
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