Good story. I just read this in the Star Ledger the other day. There is another store close to there that I have visited. The roller there says that nobody buys his hand rolled cigars as everyone is buying premiums. I bought a couple to help him out, but haven't smoked them yet .
Here is the link with there contact info. The shop I went to is in Nutley. There doesn't seem to be info about their own hand rolled cigars on here. Maybe next time I go up there, I can pick you up some to try.