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“There’s a magazine article that came out two weeks ago,” Garmirian explained, “that had all the, I call them ‘The Looney Club.’ All the loonies. You know: Tatuaje, Drew Estate, Don Giolito [from Illusione Cigars]. All these — This is crazy. Who are these people? [It’s] hip-hop, where they have bastardized cigar smoking to a level of being a la vogue, being cool.”