Hi,
I'm in a packaging design class and my product is cigars. I am expected to back up my choices with research so I have a question: Do hardcore cigar smokers prefer traditional rectangular cigar boxes or would they be open to a different shape/style? Being a design class, interesting and unique ideas are encouraged but at this point it is all about the target audience and what they would prefer. For some reason I have this mindset that cigar smokers would be stubborn and prefer the traditional shape. Let me know what you guys think.
Thanks
-spiralz
I'm in a packaging design class and my product is cigars. I am expected to back up my choices with research so I have a question: Do hardcore cigar smokers prefer traditional rectangular cigar boxes or would they be open to a different shape/style? Being a design class, interesting and unique ideas are encouraged but at this point it is all about the target audience and what they would prefer. For some reason I have this mindset that cigar smokers would be stubborn and prefer the traditional shape. Let me know what you guys think.
Thanks
-spiralz