French Roast, really cheap?

Joined Nov 2005
3K Posts | 0+
About 15 - 18 years ago I worked at a grocery warehouse that supplied the Bay Area eating establishments, with just about everything they needed to run their businesses. This company roasted a lot of tonnage of coffee beans from around the world, those sacks were quite heavy, about 150 lbs each, the unroasted beans.
The roasters would always claim that the dark roasts were always the "cheap beans" . I guess that would be true , you burn the hell out of ' em anyway, right ?
I always have liked the regular light roasts, Colombian especially. After sampling many of the roasted beans from around the world in the "lighter' roast format. you can really taste "the bean". Maybe thats why I really never liked DARK roaster coffees.
Some of the Colombian, Kona and Kenyan beans were 10 times the cost of this "cheaper bean" going to the fr. roast. Maybe that's how these popular coffee houses make the $$$, create a fad and some people will "think" that what they're drinking is delicious just to be like all the rest of the "cultured elitists".... with their book and crossed legs.


That's 'jus me, glad we have so many flavors !

Regards :bolt:
 
Of course, the experts, my friends at Cigar Wise, would know better, but I'd tend to agree with you. I never really liked the "Full City" roast that Starbucks brought to the forefront of the Americans consciousness. I wish more roasters would bring back the lighter shades.