Have they done something to Southern Comfort?

[HankB]

I'm not a heavy drinker, but when I was in a liquor store the other day, I saw all the Southern Comfort was distinctly red. What the . . . ? It's been the usual amber color for decades, but this was, no doubt about it red.

In all proofs.

Anyone know what's going on?

 

[ExSarge]

SC

I think they just changed the bottle and label. Looks normal when you pour it.

 

[Hatchetman]

I was in a store yesterday, and i think the red color was coming from that red label that they stuck near the bottom front of the bottle, because it did look red displayed with each other.

 

[vince]

the proof is lower , was 86.8 at one time, now it is 80 , i doint drink the stuff unless I have nothing else to drink, it was a favorite of an older lady who lived up the street when I was a mear teenager , needless to say I did more than Cut her grass for her hahahaha , dammmmmm now if she would have been a school teacher she would have been arrested , Now she is in her 90's & still enjoys a little "Comfort" when ever she can get it hahahaha

 

[Bloofington]

Hey, wait a second. I only know about a 100 proof Southern Comfort, and a 76 proof one. I'm going to their web site and bring back any information I can find that might be useful here.

 

[Bloofington]

I can't access their web site, because of my computer's "issues." I'll see if I can dig up a definitive source on their product line.

 

[Capt]

The red label is the 100 proof SoCo.