The following press release was issued by general cigar today.
Mods: This is a public press release intended for reprint and distribution.
For Immediate Release
August 3, 2005
Infusion, Helix’s New Name in Flavored Cigars
New York, NY— Helix® Infusion™ is set to make a dynamic mark on the exciting world of flavored cigars. The four-cigar collection which is subtly steeped in the almond flavor of amaretto liqueur will debut at retail in December.
Handcrafted in the Dominican Republic, Helix Infusion cigars are wrapped in a supple Connecticut Shade wrapper, filled with Dominican Olor and Piloto Cubano tobacco and bound with Indonesian leaf before undergoing a proprietary process of infusion with amaretto flavor. The result is a mild cigar with pleasant undertones of almond.
According to Jermaine Gurvin, brand manager for Helix Infusion cigars, “Thanks to its accessible taste and hip, urban look, Helix has firmly established itself as a ‘go to’ brand for 25-35 year old consumers. It’s these consumers who are reaching for all things flavored, as evidenced by the popularity of flavored vodkas and beers. When we evaluated the Helix brand, we recognized that developing a mild-tasting, affordably-priced flavored cigar would be a surefire success among our core consumers, and that’s what we’re expecting.”
The quartet of frontmarks consists of: Petite Corona, Corona, Robusto, and Esplendidos. Petite Corona, a 5” x 38 cigar, will be available for a suggested retail price of $2.70 per cigar, or $67.50 for a box of 25 cigars. The Corona size measures 5 ¼” x 44, will sell for $3.00 per cigar, or $75 for a 25-count box. Robusto is a 5 ½” x 50 cigar that will be available for $3.40 per cigar, or $85.00 for a box of 25 cigars. Packed in tins containing 10 cigars, Esplendidos will sell at retail for $11.00 per tin, or $55.00 for a box of five tins.
Helix Infusion continues the base brand’s non-traditional approach to packaging. The cigars will be housed in an unconventional metallic copper-colored box, accented by Helix’s signature swirl “H.”
Helix cigars are produced by General Cigar Co., Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in New York City, General Cigar sells through tobacconists nationwide. For more information about General Cigar, please visit http://www.cigarworld.com
® Helix, Macanudo, Partagas, Cohiba, Punch, Excalibur, Hoyo de Monterrey and Club Macanudo are registered trademarks of General Cigar Co., Inc.
™ Infusion is a trademark of General Cigar Co., Inc.
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Mods: This is a public press release intended for reprint and distribution.
For Immediate Release
August 3, 2005
Infusion, Helix’s New Name in Flavored Cigars
New York, NY— Helix® Infusion™ is set to make a dynamic mark on the exciting world of flavored cigars. The four-cigar collection which is subtly steeped in the almond flavor of amaretto liqueur will debut at retail in December.
Handcrafted in the Dominican Republic, Helix Infusion cigars are wrapped in a supple Connecticut Shade wrapper, filled with Dominican Olor and Piloto Cubano tobacco and bound with Indonesian leaf before undergoing a proprietary process of infusion with amaretto flavor. The result is a mild cigar with pleasant undertones of almond.
According to Jermaine Gurvin, brand manager for Helix Infusion cigars, “Thanks to its accessible taste and hip, urban look, Helix has firmly established itself as a ‘go to’ brand for 25-35 year old consumers. It’s these consumers who are reaching for all things flavored, as evidenced by the popularity of flavored vodkas and beers. When we evaluated the Helix brand, we recognized that developing a mild-tasting, affordably-priced flavored cigar would be a surefire success among our core consumers, and that’s what we’re expecting.”
The quartet of frontmarks consists of: Petite Corona, Corona, Robusto, and Esplendidos. Petite Corona, a 5” x 38 cigar, will be available for a suggested retail price of $2.70 per cigar, or $67.50 for a box of 25 cigars. The Corona size measures 5 ¼” x 44, will sell for $3.00 per cigar, or $75 for a 25-count box. Robusto is a 5 ½” x 50 cigar that will be available for $3.40 per cigar, or $85.00 for a box of 25 cigars. Packed in tins containing 10 cigars, Esplendidos will sell at retail for $11.00 per tin, or $55.00 for a box of five tins.
Helix Infusion continues the base brand’s non-traditional approach to packaging. The cigars will be housed in an unconventional metallic copper-colored box, accented by Helix’s signature swirl “H.”
Helix cigars are produced by General Cigar Co., Inc., which manufactures and markets handcrafted cigars for the premium market. Committed to delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey® and several other leading premium brands. In addition, the company grows its own premium Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. Based in New York City, General Cigar sells through tobacconists nationwide. For more information about General Cigar, please visit http://www.cigarworld.com
® Helix, Macanudo, Partagas, Cohiba, Punch, Excalibur, Hoyo de Monterrey and Club Macanudo are registered trademarks of General Cigar Co., Inc.
™ Infusion is a trademark of General Cigar Co., Inc.
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