The marketing is ok for it, but I think the product itself just doesn't do enough for it to stand out. I think this is just another attempt to grab market share with advertising instead of a solid product. I don't think they will offer it for tyoo much longer. I don't even know any bars that offer it. I think that next time they need to come up with a prodcut that differentiates itself from others more than select did and then go for the marketing pitch. I think they did it opposite with this one (this is all speculation).
If they really want to grab more market share; they should buy a smaller product that is doing well and let them keep doing what they do well. Or better yet; a product that is good but the marketing and business side is not doing well and revamp that. They are great at distribution and marketing; but I feel that their not as good of a brewer; at least when it comes to making new products. They should play to their stengths; not try and improve on their weakness; they are too big to be nimble and make changes to their core process.