Well, although this thread has been opened over 300 times by other people than I, since first posting the text of my fax to Binny's, and although 11 days have gone by since that fax, Binny's is still listing the Evan Williams 1783 bourbon as "10 yr."
Erego, I don't know how much good I really did with that fax, regardless of the compliments I've received here. I mean, how long does it take the store in Niles, IL to inform the home office, and for the vaunted whiskey managers, who have taken Binny's to new heights over the past two, three years since coming on board/getting promoted, and indeed they have, . . .
to make a simple, stinking phone call and have the same conversation with the distillery, and do all the inquiring that was done by one of our own members, upon finding out he may have bought "a pig in a poke?" I mean, Binny's is opening new locations faster than Charbucks, and they certainly love to toot their own horn, deservedly so, but I don't like getting the back of their hand.
And if it weren't such a great place, with outstanding selections, prices and shipping charges, I'd almost be tempted to boycott them for a while. One thing I will not do is follow up my fax. I took a long time composing, proofing, editing, sending that fax, and making sure confirmation was received. I don't have time for double work.
I guess so far Binny's deems it unnecessary to make such a call to the distillery, or perhaps it takes a lot less time to just snicker at my fax, forget about informing the home office, and toss it in the trash for a three pointer from across the office. That way you can look like a hero to the rest of the people in the office. Wow, great shot!!!
Or is it that Binny's took my long term customer status and internet shopping expert, tip giving blabbermouth claim seriously, and called the distillery to check up and, . . .
are still waiting for that call back?
Either way, what I'd say to the people putting out Evan Williams and Binny's is to Binny's, don't give me the back of your hand. You don't want to lose my business or my constantly scanning your web site and putting out what a great place you are on the internet. To the people making Evan Williams 1783 no longer 10 year old, but now "No. 10 Brand" bourbon, you're not slick. People can read. We can also taste, because I was detecting bad bottles of Booker's and other bourbons long before my Whiskey Sensei taught me about the finer particulars of the industry, and why that can happen, in addition to the common sense aspects.
Yes, we can read and we can taste, and the carnival-like changing of the label to make the 10 look huge from far away, in other words, to suggest that it's really still the same old product, is not funny. It's pure American hucksterism, and it doesn't matter that it's a cheap bourbon, and we should be thankful for such things. We want honesty in our producers and attention to customer complaints and inquiries from our distilleries.
Binny's isn't the last place in the world to buy booze, because I can get to two liquor stores almost on a par with them within half an hour of locking my door. And with distilleries all over struggling to keep up with the Bourbon Boom, we can also change over to products we'll like just as much, if our innocent but important inquiries to distilleries get us the back of their hands.