But before you buy a box of something you haven't tried, pick up a bunch of singles. Get at least two at a time as you never want to form an opinion based on one cigar.
As for ratings, I never really go by them. But I don't think they're influenced by price. At least not here. Really you should find cigars you like, get the tobacco information and find similar cigars. A lot of the ones on cigar.com give suggestions for similar cigars so that's a place to start.